A graphic from the Dartmouth football office on a slow day:
•
True story. Back in the 1980s someone put up a small Coca-Cola sign at a concession stand on Dartmouth's Chase Field to let thirsty fans at a college event know what was available to drink. In the days that followed there was a debate in the athletic department about whether the sign represented an endorsement, and therefore should not be permitted.
Times have changed as the "Swoosh" in the graphic above reminds us. A Bloomberg story yesterday was another reminder. It began this way:
The Ivy League is taking another step deeper into the pool of commercial opportunities that are common elsewhere in college sports.
From the story:
The eight-school league, which includes Princeton, Harvard and Yale, has a new one-year partnership with money manager TIAA that is the most comprehensive sponsorship in league history, according to league Executive Director Robin Harris.
TIAA will become the presenting sponsor of the Ivy League’s year-end basketball tournament, March 16-17 in New Haven, Connecticut. The company will also have marketing opportunities at other league events, taking the pact beyond any the conference has signed before.
The Bloomberg goes on to note that the Ivy League already had deals with Nike and Porsche and yes, Coca-Cola ;-)
•
It was 4.9 below zero this morning and I have to admit I found myself starting to wonder, as is often the case when winter has worn out its welcome, why we all put up with this. A recruiting video by Dartmouth-Hitchcock Medical Center is a reminder. (This wouldn't be a bad recruiting video for the college either . . .)
